Wednesday, July 11, 2007

Changing a logo is a no-no

Don't you hate it when a company feels the need to perform an overhaul of their logo, in a transparent attempt to attract the "Johnny Come Lately" customer. Not only does a company look unsure of who they are (or who their client is), but it also wipes our memory of years gone by at cherished establishments.

My good friend Rag Doll is of the belief that there is no need to change a traditional company logo, and his heart has been broken a number of times by unnecessary makeovers.

Harvey and I thought his pain might be eased if he were to see the logo of my Safeway store, which has not been changed in recent years, much to the delight of local shoppers...





Next time you go through the trauma of a superfluous logo change, be aware that not all establishments are so adamant to erase our fond memories.

1 comment:

Harvey said...

I couldn't agree more with this post. Too often nowadays we see treasured cultural icons with priceless heritage value abandoned on the pretense of 'progress'.

'Progressives' are just "Johnny Come Latelys" trying to legitimise their despicable and destructive beliefs. They are a threat to the very fabric of our society.

A part of me died the day when Safeway in Australia abandoned that logo. It had up until that time been one of the precious few constants in my life.